![]() If you want to get as many leads as possible at a specific cost per lead, then maybe the target CPA bidding option is the way to go. Once you know your campaign goals, you can match them up with the bid strategy that is most likely to help you meet your campaign objectives.įor example, if you are running a brand campaign and want to appear on the top of search results, then you may choose the Target impression share bid strategy. Maximum cost per lead or return on ad spend.Without a campaign or a goal, you have no way of knowing what to optimise towards and what a successful campaign looks like.Ĭampaign goals should be identified before a campaign is created and not afterwards. Target Impression Share – Maintain a specific amount of impression share.Īutomated Bidding Strategies Tip 1: Align the bid strategy with business goalsĮach campaign should have its own campaign goals.Maximise Conversion Value – Obtain as much conversion value for a given budget.Maximise Conversions – Obtain as many conversions for a given budget.Maximise Clicks – Obtain as many clicks for a given budget.Target ROAS – Obtain as many conversions at a target return on ad spend.Target CPA – Obtain as many conversions at a target cost per conversions.These are the Maximise clicks and Target impression share automated bid strategies. The automated bidding options that use conversions to help them optimise keyword bids are called SMART bidding.Īt the time of writing, there are only two automated bidding strategies that are don’t fall under SMART bidding. There are a few types of automated bidding strategies. How many types of automated bid strategies are there? The PPC manager can focus on things they may not have been giving much time to when manually changing bids due to time constraints. Benefit 2: Focus on other areas of the PPC accountĪnother advantage of using automated bidding is that the PPC manager’s time gains free time to focus on other areas of improving the account. This is something that a human would not be able to do. This means that it can look at all the above factors and set a bid that is right for the specific auction. With all of this added complexity, there is only so much that a PPC advertiser can process and handle.Īutomated bidding can process bids in real-time. There are a lot of variables to consider when it comes to biding.įor example, you must consider the audience, gender, age group, location and device, in addition to the keyword that the user is searching for. PPC advertisers no longer have to set the right bid. Here are some of the things that determine how profitable a keyword will be: New PPC Bidding Complexity There are many more moving parts in Google Ads now, and with so many social platforms, the user journey has become a lot more complicated. It used to be the case that PPC advertisers mainly had to choose a set of keywords, create ads for those keywords and then set the right bid for each keyword. PPC advertising is a lot more complex than it used to be ten years ago. To learn about five more ways that you can embrace automation within your Google Ads account, have a read of our blog on Google Ads automation. If you’re still using manual bidding, then here are two reasons why you should switch to an automated bidding strategy. Two benefits of Automated biddingīefore we discuss the tips on getting the most out of Google Ads Automated bidding strategies, it is helpful to understand the benefits of switching to automated bidding. In this blog, we’ll give seven tips to help you get the most out of automated bidding and discuss the top two benefits of using automated bidding. Google Ads automation – save an hour a day But wait, before you switch on automated bidding, there are some tips that you need to be aware of so that you can get the most out of automated bidding and not let it flop. If you’re still settings bids manually, then it may be time to test automated bidding. But Google’s automated bidding algorithms have made considerable strides in the last few years. PPC managers love to have as much control over their PPC account as possible. Around five or six years ago, automated bidding on Google Ads was seen as a dirty word in most PPC circles.
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